Tarn, cœur d'Occitanie
Local authority
2024
As a strong symbol of Occitan identity, the Tarn region sought to refresh its brand and digital ecosystem to better express its unique character — a territory that is authentic, creative, and forward-looking.
Our mission: to rethink the visual and digital expression of Tarn, Heart of Occitania so that it conveys the region’s energy while staying true to its cultural roots.
We carried out in-depth work on the region’s values and visual identity: inspired typography, a colour palette evoking nature and southern light, and lively, inclusive imagery.
The result: a coherent, warm, and contemporary identity that speaks to professionals and visitors alike.
On the UX side, the navigation has been completely redesigned to create a smoother user journey. Different audiences — residents, tourists, partners, project leaders — can now access tailored content through a clear and intuitive structure. The website has become a true resource platform.
To support the new identity, we designed a flexible and efficient back office. The goal: to enable Tarn’s teams to manage their content autonomously, without technical complexity.
Through custom WordPress development, each module (events, publications, tourism offers, partners) was designed as a reusable, modular, and scalable block.
We also integrated the platform with internal tools — member databases, calendars, and tourism directories — to ensure centralised management and automatic data updates.
Result: significant time savings for teams and consistently reliable information for users.
Modernise without erasing, clarify without diminishing — that was the guiding principle of the Tarn, Heart of Occitania project.
This redesign, at the crossroads of brand strategy and digital innovation, marks a new chapter for the territorial brand.
A unified identity, a clear and vibrant website, and above all, a shared ambition: to make the heart of Occitania beat stronger than ever. et vivant, et surtout, une ambition partagée : faire battre plus fort le cœur de l’Occitanie.